Appointment deepens New Zealand sales expertise, amid significant client and market growth
JOLT, New Zealand’s sustainable cross-channel media and electric vehicle charging network, today announced the appointment of experienced out-of-home professional Julia Crowhurst as its new Senior Account Director, adding a wealth of out-of-home industry expertise to its New Zealand sales team.
Crowhurst will be responsible for managing media sales across JOLT’s growing roadside network, now boasting an impressive 80 screens and growing weekly. Crowhurst’s extensive out-of-home experience in the New Zealand market will help deliver meaningful campaign outcomes by connecting brands with engaged roadside audiences via JOLT’s unique cross-platform solution. Julia will be based in Auckland and will report to JOLT New Zealand Group Sales Director, Lohnêt Waugh.
Crowhurst is a seasoned out-of-home sales leader, with more than 15 years’ experience overseeing product thinking and execution, change management and system planning. She is well-known for her outstanding client relationships and strong leadership skills.
Most recently, Crowhurst was the Platform Manager for MediaWorks Outdoor, leading campaigns across multiple channels. Prior to this, she had stints as Commercial Systems Manager and Digital and Systems Manager for QMS NZ. JOLT New Zealand Group Sales Director, Lohnêt Waugh, said: “We’re absolutely thrilled to welcome Julia to the JOLT team as we expand our network, grow our client base and build our presence in the market. With more than 15 years in the out-of-home industry, Julia has shone in roles across operations, commercial, systems and process. Her recent leadership in programmatic digital out-of-home and automation at MediaWorks fits perfectly with our digital-first strategy. Julia’s wealth of knowledge and expertise will be pivotal in driving growth through innovation. Bringing on board a seasoned professional like Julia highlights the quality of our offering and the mission-driven values at the heart of JOLT’s business.”
JOLT New Zealand Country Manager, Chris Monaghan, said: “To deliver and operate a premium out-of-home 100% digital network we will continue to hire the best in the industry. Julia is exactly the calibre of talent JOLT will continue to hire as we grow at pace and scale.”
Commenting on her role, Crowhurst said: “Having seen JOLT’s growth in the New Zealand market over the last 12 months, I’m excited to now be part of the expanding team, bringing my own out-of-home knowledge and experience to the business. I believe JOLT brings a new and fresh perspective to the small format outdoor advertising industry and I can’t wait to see what happens next.”
Crowhurst’s appointment follows the recruitment of Waugh to the business in April as the new Group Sales Director for New Zealand, along with the rapid expansion of JOLT’s New Zealand charging network, with 80 urban roadside panels now live across Auckland, Christchurch and Wellington. JOLT is committed to scaled quality out-of-home asset investment delivered at pace.
JOLT has experienced similar network growth worldwide, courtesy of expansion in Australia, along with significant investment and deployment of thousands of digital out-of-home integrated EV chargers across Canada and the UK.
Crowhurst’s appointment is effective immediately.
