JOLT footprint now spans Auckland, Christchurch and Wellington
JOLT NZ new customers increase 250% in 12 months
Transport Minister Simeon Brown this week joined electric vehicle (EV) charging / out-of-home media network, JOLT, for the launch of its first free, fast and clean charging station in Wellington.
JOLT has unveiled its first 100% digital roadside panels, integrated with EV chargers,in Wellington, with more sites launching regularly. Customers can download the JOLT mobile app or check the JOLT website to view site locations.
JOLT’s New Zealand digital out-of-home footprint now spans Auckland, Christchurch and Wellington, providing brands with greater opportunity to connect with roadside audiences and premium, urban EV driving audiences in New Zealand’s largest cities. JOLT will continue to invest to roll out a full network of digital out-of-home panels across Greater Wellington.
JOLT’s arrival in the capital means Wellingtonians can now charge for free and enjoy up to 50 kms of driving range, or 7 kWh, every day, made possible by the company’s unique advertising-funded model.
JOLT has seen a 250% increase in EV charging customers over the past year, marking a significant sign of success for the company.
JOLT Country Manager, Chris Monaghan, said: “Our expansion into Wellington means JOLT has a presence in New Zealand’s three biggest cities. Brands now have the opportunity to reach both roadside broadcast audiences, and JOLT’s desirable EV driving audience, who have dwell times of up to 30 minutes at JOLT charging stations, while also engaging via the JOLT app where brands can communicate one on one with the EV driver.
“We’re deploying our digital out-of-home and charger network at pace, witnessed by our 250% increase in new users. We will continue to invest in New Zealand, as we are in other major global cities, including Sydney, Melbourne, London, Vancouver, and Toronto to name a few.
“Advertisers have really embraced the JOLT advertising solution, with client categories including telecommunications, banking, retail, FMCG, financial services, energy and EV automotive featuring in digital out-of-home and direct in-app campaigns.”
JOLT Group Sales Director, Lohnȇt Waugh, added: “We are thrilled to be extending our digital out-of-home network into Wellington, marking a significant expansion of JOLT’s network to 70 panels across the three main metropolitan areas. Our Wellington expansion offers advertisers access to one of New Zealand’s most vibrant cities with a blend of culture and bustling urban life, making it an ideal location for brands to connect with a diverse and engaged audience.
“Our network is a unique mix of mass reach media and highly targeted one-to-one engagement, something no other media company in New Zealand can match.”
JOLT now has 70 high quality LED screens live in Auckland,Christchurch and Wellington.
