Advertisers able to leverage audience-centric planning and real-time analytics to effectively reach their intended audiences
New Zealand’s sustainable digital out-of-home media and EV charging network, JOLT, today announced the launch of its industry-first data platform, Spark Intelligence, designed to transform how out-of-home media is planned, traded and reported on.
Spark Intelligence uses advanced audience analytics, along with JOLT’s unique first-party data, for an impressions-based approach to planning and trading out-of-home, giving advertisers precision and flexibility for campaigns across JOLT’s network.
The platform is modelled from four million mobile device users and hundreds of audience segments , enriched with demographic, behavioural, and geographical datasets. This enables advertisers to precisely identify and target audiences, ensuring brands are reaching audiences in the moments that matter. Spark Intelligence blends audience analytics with JOLT’s first-party data, providing deep insights for an unmatched, audience-led approach to out-of-home advertising.
Spark Intelligence is also enabled for real-time optimisation, allowing brands to connect with audiences with increased flexibility. Advertisers can make changes, derived from insights , in real-time, making every impression count, and driving increased efficiency, optimal ad placement,, and superior ROI.
“Spark Intelligence will fundamentally change the way brands harness digital-out-home advertising,” said Chris Monaghan, Country Manager of JOLT New Zealand. “By combining real-time, audience-led data, analytics and attribution, we’ve created a platform that delivers brands the visibility of out-of-home and the dynamism of digital. For the first time, advertisers are able to drill down into every impression to ensure their spend and audience targeting is impactful.”
“Spark Intelligence adds another layer to JOLT’s highly competitive advertising product,” said Lohnȇt Waugh, Group Sales Director of JOLT New Zealand. “Spark Intelligence is at the heart of JOLT’s omnichannel strategy, offering brands the ability to connect with broadcast/roadside audiences, along with highly engaged EV users alike. This cutting-edge platform unlocks opportunities to reach consumers across multiple channels and touchpoints, providing a perfect balance of mass reach and targeted engagement. With JOLT, brands can seamlessly tap into an innovative advertising ecosystem designed to build stronger, more meaningful connections with audiences wherever they are”.
Randall Taylor, JOLT Senior Data, Strategy and Insights Manager, said: “The introduction of JOLT’s audience planning and reporting tool gives advertisers access to the same precision and flexibility they leverage in digital channels, connecting with audiences more accurately. Spark Intelligence places audiences at the core to deliver effective and measurable campaigns. This technology is set to innovate how brands plan and trade out-of-home, making it highly attractive for businesses looking to refine their campaign objectives and targeting.”
Spark Intelligence is the first expression of JOLT’s new brand positioning, ‘Spark Change,’ which reflects JOLT’s journey as a future-facing public utility that is transforming the global EV charging market and the way brands harness digital out-of-home.
Among its innovations, JOLT is the only out-of-home company that has access to rich first-party data. JOLT continues to grow its multi-channel advertising offering, recently adding video and rich media ads to its suite of mobile advertising products.
JOLT’s New Zealand footprint has exponentially grown since its launch in the market in 2022, with 90 sites and growing at pace and scale across Auckland, Wellington and Christchurch.
