First premium roadside locations now live in Toronto with 5,000 sites to be rolled out
JOLT, sustainable digital out-of-home media and EV charging network, is continuing its impressive global expansion, announcing the launch of its innovative digital out-of-home and EV charger network in Toronto, Canada.
The first out-of-home screens have been unveiled in Toronto with plans to roll out a further 5,000 locations across Canada in partnership with Canada’s leading telecommunications company, TELUS. It is the fourth market for JOLT’s digital out-of-home (DOOH) and EV charger network, building on the company’s success in New Zealand and the rapid growth in Australia and the UK.
Advertisers in Canada now have access to JOLT’s premium DOOH screens, providing them with broadcast exposure to urban, roadside audiences and engaged EV drivers. JOLT’s app-managed charging experience also provides advertisers with the opportunity to leverage a cross-channel approach and make direct connections with audiences while they charge. The JOLT app now supports rich media and vertical video formats, empowering more captivating audience interactions within the charging experience. Additionally, as JOLT scales in Canada, advertisers will be able to access insights from JOLT’s unique first party audience data.
JOLT CEO, Doug McNamee, said: “It’s exciting to see JOLT expanding both locally and globally in major metro locations at pace and at scale. JOLT’s growing global footprint enables us to identify and leverage emerging trends and resources worldwide, enhancing our products and delivering greater value to our partners.
“We have ambitious plans to grow JOLT into a significant global company with our state-of-the-art chargers that provide advertisers with a premium digital out-of-home network. By choosing an advertising platform that helps foster green mobility, brands have an opportunity to play their part in reducing transport-led emissions and contribute to a greener future while accessing our premium, engaged audience.”
JOLT New Zealand Country Manager, Chris Monaghan, said: “The launch of Canada now takes JOLT to four international markets with more market announcements imminent. Along with a significant capital for out-of-home infrastructure investment, we are heavily investing in audience data platforms to allow global and local media buying to be smart and seamless. We are looking forward to sharing these data announcements with the New Zealand market in the coming weeks.”
The expansion into Canada will see customers enjoy the same universal offering of 7Kwh of free daily energy, equivalent to 50 kilometres of driving range, accessible via the JOLT app.
